Byron Fredericks is an Artist, Creative Director and Designer based in New York. I’m currently a Senior Art Director at Tibi. His work revolves around capturing moments of beauty in ordinary life, a process that grounds everything in real human emotion. If you have a project or collaboration in mind, please feel free to drop a line.




Tibi Fall 2021 Campaign




Tibi, Fall 2021 
Photographed by Reed Young, Styled by Dione Davis, Hair by Lauren Berrones, Make-up by Cassandra Garcia, Set Design by Byron Fredericks
Services: Creative Direction, Set Design
Year: 2021




Tibi Spring 2021

Tibi Resort 2022


Tibi, Spring 2021
Photographed by Reed Young, Styled by Dione Davis, Hair by Lauren Berrones, Make-up by Cassandra Garcia, Set Design by Byron Fredericks

Services: Creative Direction, Set Design
Year: 2020
Tibi, Resort 2022 
Photographed by Reed Young, Styled by Dione Davis, Hair byKim Garduno, Make-up by Cassandra Garcia, Set Design by Byron Fredericks
Services: Creative Direction, Set Design
Year: 2021




Tibi Brand Book




Tibi, Brand Book
Tibi Founded by Amy Smilovic in 1997, Tibi is an American fashion company based in New York City.
Services: Art Direction, Branding, Graphic Design
Year: 2020









Tibi, Fall 2019
Filmed by Griffin Stoddard, Styled by Dione Davis, Hair by Lauren Berrones, Make-up by Marcelo Gutierrez, Set Design by Natalie Hoffman, Music by Giovanni Grazioli

Services: Creative Direction, Set Design
Year: 2019
Photographed by Reed Young
Services: Creative Direction, Set Design
Year: 2020








Tibi, Website and UX Rebranding
Tibi Founded by Amy Smilovic in 1997, Tibi is an American fashion company based in New York City.
Services: Branding, Typography, Motion Graphics
Year: 2020







Mark

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